Erik Snijder

After 25 years, working for seven different employers in multiple countries on two different continents it was time for a new step. The real choice was to either support the vision of someone else or follow my own dreams and act on my own values and principles. With all the examples from the past to learn from it was clear to me that the founding principles should be value-based. The result is 2iQ, an initiative that is shaped around a few simple core values that are phrased as an ambition:


Sustainable results can only be built on strong relationships. Both on a professional and personal level, relationships require mutual trust and respect. Integrity should be key in any endeavour worth undertaking. It is the starting point for everything else. No compromises accepted.


Making a difference. In some cases that is an improvement of the bottom line but it can also be a change in culture or an improvement in the way of working. The intent to make an impact is an invitation to define the outcomes upfront and be clear about progress during every step of the journey.


A continuous strive for excellence goes hand-in-hand with a practical eye for what is feasible and necessary. Voltaire was right in saying that perfect is the enemy of good and a focus on quality should not create academic goals but help to realize attainable value.

2iQ is short for two i’s and a Q and a compact way to express these values. With that 2iQ is an ambition and a promise to clients and partners. But also an invitation for a discussion. Let’s talk!

Try not to become a man of success, but rather try to become a man of value.

If I have seen further than others, it is by standing upon the shoulders of giants.

Intelligence is the ability to adapt to change.

Fortune favors the prepared mind.

No one is dumb who is curious. The people who don’t ask questions remain clueless throughout their lives.

The first principle is that you must not fool yourself and you are the easiest person to fool.

The optimist thinks this is the best of all possible worlds. The pessimist fears it is true.

The significant problems we have cannot be solved at the same level of thinking with which we created them.

No endeavor that is worthwhile is simple in prospect; if it is right, it will be simple in retrospect.

People won’t have time for you if you are always angry or complaining.